Sunday, September 7, 2008

Going Green

In our area, there have been many stores that have started charging for plastic and paper bags and others that are considering the tactic. Many cities have outlawed the use of such bags. Just over a year ago, the three of us came up with an idea; an idea that we felt would change reusable grocery bags for everyone. We saw what was available in our local grocery stores and felt that there was still much more to be desired from the thin and plain black bags. Not only that, but we heard many complaints that people felt uncomfortable taking bags from one store into another competitor store.

The three of us gave it a "go". We went to our local fabric store and bought what we thought we needed. One person would sew, one person would market, and one person would pick the materials..... well, we all had full time jobs and growing families and the business slumped out of production for roughly a year. It all began again, however, after we were gifted a very nice sewing machine and one of us had a little time on our hands.

Dedication, commitment, integrity, and drive kept us in this game. We are excited, elated even, to get this dream on the road. We spent the first two weeks doing demos, fixing patterns, testing bags, getting opinions, and looking at our competition. With a few tweaks we finally are positively confident that our end product is stylish and fashionable, durable, and comfortable. Taking a few bags for ourselves, we decided to experiment. Go to the stores! We couldn't believe how many compliments we were getting. People were actually stopping us to ask us where we got the bags. Time to get business cards! We would get stopped by customers, employees, even the stores we bought the materials from would stop us.

Our plan was to build a good stock and then do an online store. Well, online stores take time.... lots of time. So does trying to get search engines to find you, people to click on you, and all that fun stuff. I am really not even sure if we have done everything possible to make our site searchable to all who search. But, we are there and we are waiting.

Who knew that selling online would be difficult. You hear all these stories about people making a living selling products online. We sell more to people that see us with our bags than we do online. We have some ideas to perk things up a little though. Ideas that are going to change our future for the better, I am sure of it!

We are Green Chic Bag Company. We are three friends that came together to make an incredible product available in order to reduce the number of plastic bags and increase the prospects of reusing items again and again. We stand strong behind our values, mission, and product. We are dedicated to this cause, in a stylish way.

Our next move, Marketing. Finding ways to sell your product is overwhelming. We are all learning each others' originally assigned duties, crosstraining. Here's to ads, search engines, business cards, sales, and everything else the marketing entails. We will survive! LOL

GreenChicBagCo.com
Green Chic Bag Company
Portland, OR

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